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Eat ice cream, transform 31 lives

Aside from feeding or speech/language difficulties, children suffering from these are usually rejected by other people, making them have a little hope of attending school or making friends. 

MANILA, Philippines - Each year, thousands of Filipino children are born with cleft lip and palate.

A cleft lip or palate is caused due to the failure of the oral structures to close and form normally prior to the 12th week of pregnancy. The occurrence of the cleft lip and palate is highest in Asian countries due to genetics and malnutrition.

Aside from feeding or speech/language difficulties, children cleft lip are usually rejected by other people, making them have a little hope of attending school or making friends. Even a gesture as simple as smiling, which normal people take advantage of every day is a difficulty for them.

Right now, little is known about how cleft lip and palate can be prevented. Reconstructive surgery is seen as the best solution, but it comes with an expensive price ranging from P15,000 to P30,000.

With this, ice cream company Baskin-Robbins has forged a partnership with Operation Smile Philippines to transform the lives of 31 children through its “Baskin Robbins 31 Smiles Project.”  

In this project, ​for every regular double scoop ice cream sold, P31 will be donated to Operation Smile to provide free reconstructive surgery to children with cleft lip/palate deformities.

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Customers can also buy a limited edition campaign badge with frequency card for only P100 and get a free junior scoop of ice cream. The proceeds of the badge sales will go towards funding the BR 31 Smiles Project. The Baskin-Robbins frequency card entitles customers to a freebie on every third visit. Another way to participate is by buying their special Smiley Cake – 20% of the cake sales will also go towards the campaign. 

“We are truly grateful to Baskin-Robbins for collaborating with our organization to help children with cleft lip and cleft palate deformities through the BR 31 Smiles Project. This campaign not only changes the lives of children but also helps our organization create public awareness about this congenital deformity and how it affects the individual who is born with it," said Operation Smile Philippines Executive Director Gian Trebol . 

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