Del Monte, FNRI launch health smart campaign
MANILA, Philippines – With all the daily challenges that an average Filipinos experience, they need to take proactive steps to protect and maintain their health. At the end of the day, no matter how much one struggles to succeed in life, it will not matter if he or she does not have the health to enjoy that success. Therefore, one must constantly ask oneself, “Am I being health smart?”
Kicking off the next leg of their partnership, Del Monte Philippines, Inc. (DMPI) and the ?Food and Nutrition Research Institute (FNRI) launched Health Smart last Sept. 30, 2014 at Kamia Ballroom, EDSA Shangri-la Hotel. Health Smart is a media forum on their campaign towards making proactive decisions that help prevent bone and heart diseases, in order to maintain their desired lifestyle.
The event took its context from Howard Gardner’s Multiple Intelligence Theory, which states that the average person can have one to two of the nine intelligences: Musical, Visual-Spatial, Verbal-Linguistic, Logical-Mathematical, Bodily Kinesthetic, Interpersonal, Intrapersonal, Natural and Existential.
However, in order to excel in any of these intelligences, one also has to be “health smart” – to have the conscious knowledge of sustaining one’s health in order to fully carry out his/her daily role. This so called “10th intelligence” can be complemented by taking Del Monte’s Smart Juice Line, composed of Heart Smart for cholesterol reduction and Bone Smart for strong bones.
Aside from addressing the 10th intelligence, the Health Smart forum also featured experts from FNRI and DMPI who discussed and talked about the reality, risks and impact of poor health habits on the average Filipino. FNRI dealt with the National Nutrition Survey results on cardio-vascular diseases and studies on the calcium deficiency problem in the country while DMPI aimed to debunk myths and misleading notions that lead younger people to be complacent with their heart and bone health.
Moreover, as part of its effort in spreading awareness and finding everyday solutions to help promote bone and heart health, the Health Smart forum donated Del Monte Bone Smart juices to the The Osteoporosis Society of the Philippines Foundation. Similarly, Del Monte Heart Smart juices were donated to the Operation Heart Foundation, which will be given to the organization’s patients.
