Dew Nation HQ satisfies Pinoys’ thirst for thrills with exhilarating activities

MANILA, Philippines — Mountain Dew recently hosted an epic weekend for adrenaline junkies and thrill seekers alike. Called the Dew Nation HQ, it transformed an entire block of the Bonifacio Global City where it staged exhilarating activities.  

“A first in the Philippines, Mountain Dew’s campaign challenges consumers to stop being spectators and take part in pursuing the things they’re passionate about. It was truly a thrilling sight to see so many Filipinos that actually answered our call and made it to the Dew Nation HQ, for a chance to partake in vigorous activities around like-minded people who share the same passions and lifestyle,” said Kay Paras, PepsiCo Flavors category manager.

For those in need of speed, the Dew Nation HQ featured a dirt track made for a wild round of dirt racing. Racers got to take Mountain Dew’s 4x4 ATVs out for a spin.

Mountain Dew Brand Ambassador Joyce Pring had a blast riding the ATV at the dirt track. Philstar.com/EC Toledo

“Sam and I didn’t think ATV courses would be so different from the race tracks we were used to. It was truly exhilarating feeling like a newbie all over again” Mountain Dew brand ambassador Joyce Pring said.

Fellow racer Sam YG added, “We're definitely adding ATVs to our to-do list whenever we get the chance! The speed and height we get from jumps is unlike anything I’ve tried before.”

Gamers got the opportunity to play friendly matches at the gaming hub using Virtual Reality consoles. Those experienced with VR gaming showed off some moves but also shared tips to those eager to learn. There was a noticeable learning curve but everyone got the hang of things and enjoyed the experience altogether.

“Not too many people realize that gaming requires a lot of skill, timing, and patience. It’s not just mindless button mashing, but you need to think fast and always be one step ahead of your opponent and observe how they retaliate,” said Jugs Jugueta and Ramon Bautista, who are also Mountain Dew brand ambassadors.

The Dew Crew put on quite a show for the attendees as they exhibited their sickest skateboarding and BMX tricks. Jaws dropped as they sped through humps and quick turns while catching some air and flips every now and then. Some lucky skateboarders and bikers even got to join the Dew Crew for a trick tutorial and jam when the event was winding down.

Mountain Dew lovers made the right choice in joining in the mayhem that was Dew Nation HQ. But if you were one of those who missed the epic weekend, you can still show the Dew Nation spirit by submitting a photo or video to Mountain Dew.

Tag @mountaindewPH on Facebook and @mountaindewph on Instagram, respectively, and use the hashtags #DewNationPH and #DoItFeelIt. One lucky winner will win an all-expense paid extreme group activity, a year’s supply of Mountain Dew products, a Go Pro Hero 5 and exclusive Dew Merchandise. Promo ends July 31, 2017.

SAM YG enjoying a "ride" at the Dew Nation HQ. Philstar.com/EC Toledo

Mountain Dew Brand Ambassador Ramon Bautista having a blast. Philstar.com/EC Toledo

Gamers got the opportunity to play friendly matches at the gaming hub using Virtual Reality consoles. Philstar.com/EC Toledo

For updates on future events like Dew Nation, follow Mountain Dew on Instagram, Facebook and Twitter.