Bonding through style

MANILA, Philippines - This or that? Sometimes it takes ages to decide between a plain white shirt and a pair of shorts. That’s why shopping should never be done alone. Fashion should be shared, or at least experienced together, with the same people you hang out with on Friday nights and share mats with during music fests—a.k.a. your friends. This season, Vero Moda embraces the concept of “fashion is better with friends,” and why everyone should get used to the idea of bonding through style.

For Vero Moda’s autumn-winter collection, the brand built on menswear-inspired pieces, the sporty deluxe trend, and preppy prints, such as checks, pinstripes, B/W plaids, and created pieces that are versatile enough to mix and match. Enter the wave of soft workwear buttoned-downs that could be tucked in or out, loose plaid shirts that are perfect accents to a leather skater skirt or tailor’s trousers. These mannish tailored pieces toughen up even the frilliest skirts or wide-leg denims. Then there are those easy sweaters, reminiscent of hockey jerseys or collegiate varsity jumpers, in vivid fun colors that are certified instant staples in every girl’s closet, paired with ripped jeans or streamlined pencil skirts. For a studious, academic feel, there’s plaid trench coats, A-line minis, and pinstriped dresses with pumps or sneaks.

In Vero Moda’s fall campaign, a group of girls can be seen walking around, popping a few jokes, and even taking a dog out on the streets—all of them in head-to-toe looks from the brand’s latest collection. The mood of the campaign, fun-loving and self-confident, also reinforces Vero Moda’s initiative to share the same values and characteristics as its customers.

Vero Moda stores are at the ground level of SM Aura Premier and at the ground level of the Mega Fashion Hall in SM Megamall. Visit Vero Moda on Facebook https://www.facebook.com/VEROMODAphilippines and follow them on Instagram at @VEROMODAph for updates.