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'4D' cinema features all-new snow, rain effects

Bonifacio High Street Cinemas' rain and snow effects made their debut last March 16, at an exclusive screening of the much-anticipated film, "Beauty and the Beast."

Bonifacio High Street (BHS) Cinemas was the first in the country to launch the revolutionary 4DX technology in 2014. This immersive, all-five-senses experience combines precise choreography of motion system and environmental effects.

With chairs that heave up and down, roll side-to-side, pitch forward and backward to allow you to physically participate in the action on-screen, 4DX also enlivened all other senses—mist and rain, smoke and fog, gusts of wind, bubbles, or a flash of lightning—once confined to the silver screen, these special effects were recreated around you. Even allowing you to smell various scents!

BHS Cinemas once again changes the game with two brand new environmental effects—snow and rain. Catch snowfall mid-air and bask in the romance of the rain while immersing in your favorite films, making you feel that you are actually in the movie.

Marc Buencamino, General Manager for BGC’s Commercial Business, said the addition of these elements is a testament to Bonifacio High Street’s commitment to continuously provide new and unique experiences to the public. “We always want to provide our customers the best when it comes to retail, dining, and especially entertainment,” said Buencamino. “Movie buffs are definitely in for a treat since 4DX enhances and elevates every movie watching experience.”

Both effects made their debut last March 16, at an exclusive screening of the much-anticipated film, "Beauty and the Beast" starring Emma Watson as Belle and Dan Stevens as the eponymous Beast.

“Everybody’s excited about 'Beauty and the Beast' and we thought we’d take it up a notch. Not only do viewers get to watch a timeless classic, they get to experience some of what the characters feel as well, including the rain and the snow,” said Buencamino.

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The country has become a large market for Disney thanks to the fans who always flock to the cinemas to watch their favorite tales come to life. Buencamino noted that the new 4DX features will add a new dimension to the Disney classic.

BHS Cinemas welcomes you to a brave new world of movie-going, where technology meets imagination. All its theaters are also equipped with the Dolby Atmos surround-sound system technology. One can even enjoy these enhancements while seated in the plush comfort of motorized leather recliner seats.

Bonifacio High Street Cinemas is located at 3F Central Square, Bonifacio High Street, 30th St. corner 5th Ave., Bonifacio Global City.

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