My love affair with the sea & TechnoMarine

My hometown Borongan, Eastern Samar is a coastal town. We have a small beach house that faces the vastness of the Pacific Ocean. I grew up with the sea as my playmate. I love the small and big waves that haughtily roll over the shorelines. It lulls you to deep sleep at night.

We call our seashore “Baybay.” In my childhood, it was my secret garden. I played and swam in wild abandon like a mysterious nymph that seduces innocent mortals. I would be in Baybay before oratorical contests to practice my pieces. I would orate with the roaring waves and the gentle sea breeze as my audience. This was my early introduction and training to public speaking which, until now, remains a passion.

When I was young, our family looked forward to Sundays when we would go to the beach. We would eagerly prepare for our “little excursion” as if it was a holiday celebration. We would spread and lie on our banig and would arrange our baskets filled with camote, inihaw na isda, saging na saba and kinilaw — it was always a sybaritic feast.

This is how my love affair with the sea started. I am a proud sea BOY.

My love for the sea connects me to TechnoMarine. I have been with the brand since August 2014. TechnoMarine is inspired by water or sea (marine) and innovative technology in watches (techno).

TechnoMarine was established by Franck Dubarry in 1997. The brand was born out of the passion and love of the sea. Its timepieces perform both in the depths of water and above it. The beautifully-designed wristwatches can be worn from the office to a night-out.
In 2001, the brand was introduced in the country and became an instant sensation.

John Paul Paglinawan, the brand’s marketing manager, explains, “TechnoMarine combines luxury material (diamonds) with plastic and rubber, a breakthrough design in the industry. This merging of two worlds became an iconic design and has been ingrained into the brand’s DNA.”

Of TechnoMarine’s campaign Live Deeper, Raffy Florencio, owner of TechnoMarine, says, “Live Deeper is the new campaign from TechnoMarine that we’re launching with our new set of brand endorsers. It is a global campaign that is a bold statement defining the brand and our way of thinking.”

It was a great pleasure collaborating with TechnoMarine’s latest campaign. JP shares, “Live Deeper is a campaign that started in 2015, marking a new era for the brand. Globally, the brand has gone through a transition period from 2015 to 2016. It communicates the philosophy of TechnoMarine and is an embodiment of the essence of the brand.”

He adds, “From a product standpoint, the watches of TechnoMarine can be worn in the water — where it was born. The brand is inspired by the natural rhythm and eloquence of the ocean, each product is a representation of luxury in motion. From a philosophical standpoint, since its inception the brand has blended innovation and spirited design. The first to merge diamonds with plastic (silicone straps), it was a bold and daring move that became the differentiating characteristic of the brand. Freedom and elegance: The spirit to be daring while still maintaining highest standards in the technical construction of each product. This concept of duality; freedom and elegance and active luxury add a rich dimension to the brand’s attitude. Live Deeper is an embodiment of all this and communicates the richness and depth that the brand has to offer.”

Joining me in the campaign are two of the hottest young male actors of this generation: Xian Lim and Alden Richards. Like me, Xian has been with TechnoMarine since 2014. He represents the versatility of the brand. Xian is an actor, athlete, model and artist while TechnoMarine continuously innovates from being the first to introduce plastic and rubber into the world of luxury and creating fashionable timepieces 100 feet below the sea and on the hippest clubs.

Alden is the newest endorser who represents the lighter side of the brand — a watch brand that is inspired by freedom, pleasure and adventurous spirit.

JP enthuses, “TechnoMarine has a lot of new surprises in the stores for both new and loyal TechnoMarine followers alike. Our loyal customers will recognize classics remodeled and reimagined for 2016. New customers will be in awe of the design of our newest watches at accessible price ranges.”