1:43 takes a new turn

MANILA, Philippines - With its new hit single rocking the air lanes today, 1:43 is now being touted as the newest brand ambassador of McJim Classic Leather.

The boy band, composed of Anjo Resurrecion, Yuki Sakamoto, Gold Aquino and Yheen Valero, represents McJim in its advertising, public relations, collaterals and digital marketing materials for this year.

“McJim constantly prides itself in having a long-standing support program that celebrates Filipino talent. As a staunch supporter of OPM, McJim has always been there for 1:43. Thus, it’s high time to make them the new face of the brand,” McJim said in an official statement.

The performers have just released their pop-rap single Maria Clara, which is set to capture the heart of OPM listeners. The song was composed by Yheen and was arranged by Jonathan Ong of Sonic State Studio.

The members acknowledge how the world-class leather brand known for its quality belts, wallets, bags and accessories boosted them in attaining success.

“We have always been grateful to McJim because the brand has supported us from the very beginning. This year, they tapped us to be the face of the brand and that’s a big deal because this will help us reach a bigger audience and help us share our music with them,” said Anjo.

“McJim was there when we were just starting out and we will always be thankful for that. This project will allow us to take further strides on our path to more success — just look at how McJim helped the likes of OPM icons Jose Mari Chan and Randy Santiago, and Edu Manzano get to be where they are now,” said Yuki.

The bachelors of 1:43, the voices behind the fifth PMPC Star Awards for Music Song of The Year Sa Isang Sulyap Mo, are the perfect endorsers for McJim as the brand aims to be more relevant to the younger generation, especially the millennials.

Likewise, 1:43’s family-oriented song Ang Saya-Saya became the official song of Ismol Family on GMA 7, while Hayop sa Ganda has a following among the LGBT audience.

They also won the Most Promising Recording and Performing Group in the 45th Box-Office Entertainment Awards of the Guillermo Mendoza Memorial Scholarship Foundation, a barometer of the most bankable local talents, and have been nominated for various Awit Awards and PMPC Star Awards For Music categories.

Aside from his composition, Yheen said music lovers will expect more feel-good and heart-warming songs from them this year.

“Maria Clara is just the start of great music from us. We hope that our fans will continue to support us and watch for our shows here and abroad,” he affirmed.

1:43 is scheduled to have shows here and abroad.