MANILA, Philippines - After an absence of two years, Pinoy Big Brother, the Philippine edition of the popular foreign reality show Big Brother, comes back to ABS-CBN with a new edition called PBB All In and a new partner, Amaia, as the home of PBB All In.
PBB All In also marks the first time in the history of the Philippine version and in the entire Big Brother franchise that an edition features a mix of teen, adult and celebrity housemates. Deriving its popularity from gathering a myriad of different housemates with clashing personalities and backgrounds as they reveal their true selves while inside the cordoned-off, closely-monitored by multiple cameras Bahay ni Kuya, the prevailing motto among the housemates is “Kaya ko nang magpakatotoo” which resonates with the “Kaya ko na” tagline of Amaia, the economic housing arm of top property developer Ayala Land.
For PBB All In, the familiar Pinoy Big Brother house just across the ABS-CBN headquarters undergoes major enhancements that bear the Amaia brand. The winner of PBB All In takes home as part of his prize package a brand-new condo unit at Amaia Steps Novaliches.
The grand prize, a 30-sqm. unit at Amaia Steps Novaliches, is a modern and contemporary-inspired mid-rise project and has good access to public transportation, schools, hospitals and commercial centers. It has quality features and amenities such as a swimming pool, basketball court, clubhouse, playground, landscaped gardens and support retail for every family’s need.
PBB All In promises to be a showcase for the best traits of Pinoys such as perseverance, hard work, humility and resilience to come out as they perform daily and weekly tasks. These are the very traits that make up the formula for success and provide one a chance at a good life and own an Amaia home of his own.
Where there are dreamers like the PBB All In housemates, Amaia will always want to have a part in making their wishes come true. Backed by Makati Development Corporation BuildPlus (MDC) and maintained by Ayala Property Management Corporation (APMC), Amaia Land is every hardworking Filipino’s dependable partner in building a bright and strong future.