MANILA, Philippines - ABS-CBN Corporation bagged a total of nine awards for its outstanding PR programs and tools, making it the most-awarded TV network in this yearâ€™s Anvil Awards held last Feb. 26 at the Solaire Resort and Casino.
The Anvil Awards recognized ABS- CBN for its programs and campaigns that include a Christmas party for the entertainment press, the development of a mobile app that empower voters, an annual congress for expectant moth- ers, film restoration project, Christmas station ID and campaign and public ser- vice efforts that aided typhoon victims and developed a new community.
ABS-CBN Digital News Mediaâ€™s COMELEC Halalan App, on the other hand, won an Anvil for developing a mobile app that provides users, par- ticularly voters, real-time results of the midterm polls straight from the Com- mission on Elections (COMELEC), voter registration information and precinct locations using only their smartphones and tablets. The app marks the first- ever partnership fostered by COMELEC with a TV network to create and offer a mobile app customized to fit votersâ€™ needs. It recorded a total of 6.7 million page views on Android and iOS in May 2013.
DZMM Radyo Patrol 630â€™s 11th Buntis Congress also won an Anvil for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. The congress reached out to more moms-to-be on its 11th year by conducting summits outside Metro Manila.
ABS-CBN Cor- porate Communi- cations bagged an Anvil for its 2012 Media Christmas Party where it gathered more than 200 members of the entertain- ment press and bloggers. The event gave special guests a chance to experience ABS- CBNâ€™s brand of entertainment first-hand as they took part in Itâ€™s Showtimeâ€™s inter- active segment Sine Mo To, felt the thrill of play- ing the Kapamilya Deal or No Deal, experienced being the 24K Girls and participated in a press version of the station ID.
ABS-CBNFilm Archives was recognized for its 360-degree marketing communica- tion campaign used to reintroduce the digitally-restored and re-mastered ver- sion of award-winning Filipino classic film Himala to current audience. The Himala HD copy was aired on free-to-air television and on cable, had a red carpet cinema premiere, was screened at the prestigious 69th Venice Film Festival, was released internationally on pay- per-view via Global TV and was distrib- uted commercially on DVD.
The Christmas campaign dubbed as Lumiliwanag ang Mundo sa Kwento ng Pasko won Anvils in two different categories. The campaign made a mark among its viewers via its many compo- nents that included the launch of a sta- tion ID, parol selling, Kwento ng Pasko stories on TV Patrol, Kapamilya Simbang Gabi, Salamat Kapamilya gift cards, viewer promo, Kapamilya Gift Together, ABS-CBN Christmas Special and the 2012 Christmas Station ID with the same title that also won its own Anvil Award.
Created by ABS-CBN Creative Com- munications Management, the music video highlighted the heroic deeds of Filipinos during Habagat.