Asia Miles partners with Jr. NBA 2011

CEBU, Philippines - Asia Miles, the travel reward program for Cathay Pacific and 19 other world-class airlines, recently announced its tie-up with the Jr. NBA in the Philippines.

Jr. NBA, the NBA's international youth development program that promotes basketball participation and active lifestyles among the youth, returns to the Philippines for the fourth consecutive year with an expanded program that will reach even more Filipino players, coaches and parents.

A host of exciting Asia Miles activities will take place at Jr. NBA. An Asia Miles membership recruitment booth will be set up at various Jr. NBA school clinic locations and camp in Manila and Cebu. Limited edition Jr. NBA and Asia Miles co-branded mobile phone/wallet pouches will be distributed as enrolment gifts for those who sign up with the travel reward program. Jr. NBA participants will also receive a special Jr. NBA notebook at the event. The next event in Cebu will be the Regional Selection Camp scheduled on March 17.

"Basketball is unquestionably the No. 1 sport in the Philippines and we are delighted to partner with the NBA and the Jr. NBA in further promoting this dynamic and exciting sport among Filipino youth, coaches and parents. We are proud to be associated with the Jr. NBA," said Grace Poon, Marketing Communications Manager, Cathay Pacific Loyalty Programmes Ltd.

"We are very excited to introduce Asia Miles as the newest Official Partner of Jr. NBA in the Philippines," said Carlo Singson, Senior Manager for Business Development and Marketing Partnerships for NBA Asia. "As the NBA's Official Travel Reward Program in the Philippines, Asia Miles can offer participants and family members a host of unique rewards to greatly enhance their overall experience in Jr. NBA."

Philippines-based Asia Miles members can also redeem their miles for a number of NBA-branded items from the reward program. (FREEMAN)