"Be Brilliant"

CEBU, Philippines - A new campaign dubbed "Be Brilliant" has been launched by Swarovski. It is a creative exploration of how Swarovski helps women to light up the world and to feel irresistible on any occasion. Starring new brand ambassador Karlie Kloss, and shot by British photographer Craig McDean, the campaign is a natural evolution for Swarovski and a true reflection of the brand expression.

Brilliance has been at the core of Swarovski's journey since 1895, starting with finely cut crystals, and from 1976 with fashionable jewelry, watches, objects and eyewear. Now the brand demonstrates this signature brilliance with its latest campaign. The "Be Brilliant" campaign, Kloss says, is about celebrating the special moments in life, from the extraordinary to the everyday. "The pieces in the collection allow women everywhere to shine a little bit brighter, no matter what the occasion."

Nathalie Colin, Swarovski's Creative Director commented, "Karlie perfectly embodies what it means to be a modern and multi-faceted woman. She does not play a role, she is herself. Her natural beauty and energy is enhanced by the light, reflections and captivating sparkle of a selection of pieces from Swarovsky's Fall/Winter 2016 collection."

Modern and emotional, the campaign expresses an empowering, glamorous mood which will come to life through print, TV and digital content. Alongside this inspirational imagery, Swarovski will engage fans of the brand further with videos designed exclusively for social media platforms, playing with the brand and its attributes. The first video shows Karlie struggling with the pronunciation of Swarovski, a fresh and fun shift in the way the brand communicates. Other videos will take the form of playful tutorials starring Karlie exploring Swarovski's different facets.

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 121st anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries and more than 26,000 employees. Its website is at

www.swarovskigroup.com.

In Cebu, Swarovski is located at the 2nd level of Rustan's in Ayala Center Cebu. Rustan's social media accounts are at www.facebook.com/rustansph and @RustansPH on Instagram and Twitter. (FREEMAN)