Home Collection for the Season

CEBU, Philippines - British brand John Lewis highlights two trends - "Coastal" and "Fusion" - in its new Home Collection in selected SM Home branches.

The Spirit of the British seaside is alive in "Coastal", consisting of relaxed textures, simple stripes and plainly crafted pieces that reflect the comfort and informality of a home by the sea. The beachy look combines all the colors associated with the seaside - sandy beiges, off-whites and greys, and pepped up with Côte d'Azur blue.

Decorative touches can bring the nautical look to life - rope details, fish motifs, and galvanized steel pendants etc. Adding accessories may express one's personal style.  The look should be informal, comfortable and filled with stuff that everyone loves.

"Fusion", on the other hand, is a collector's paradise that celebrates a rich, cultural diversity of influences. It blends color, pattern, and texture to create a style that is both worldly and individual. The home may now be infused with global style no matter the location.

In the bedroom, striking patterns may be mixed with textures against a neutral backdrop of pale walls and dark wood furniture. Textiles take their influence from across the globe with ikat prints and intense colors such as saffron and indigo. Lighting may also be hanged at a low level to create a relaxed glow.

John Lewis is a chain of quality department stores in Great Britain is known for its " Never Knowingly Undersold" policy which has been upheld since 1925.  It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership where all 30,000 staff are 'partners' in the business.

On January 1, 2008, the Oxford Street store - the first John Lewis store which opened in 1864 - was acknowledged a Royal Warrant from Her Majesty the Queen as "suppliers of haberdashery and household goods".  John Lewis Reading is also the holder of a Royal Warrant from the Queen as suppliers of household and fancy goods. Peter Jones in Sloane Square, Chelsea which is part of the John Lewis Group, is the holder of a Royal Warrant to both the Prince of Wales and the Duke of Edinburgh as draper and furnisher.

In the Philippines, John Lewis has a dedicated department in selected SM Home branches. The John Lewis Coastal and Fusion Collections are available at the SM Home Section in SM Store branches in SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM North EDSA, and SM Seaside Cebu. (FREEMAN)