"Cinemansanas" Call for entries

CEBU, Philippines - A campaign for aspiring and established artists who have a vision in storytelling through film in the digital age has been launched by Power Mac Center, the premiere Apple reseller. Dubbed "Cinemansanas," it is the second installment of Pixelworx, Power Mac Center's advocacy for recognizing artists who break the standards of the art scene. The current campaign comes in a series of workshops, live demos, and an ultimate art challenge.

This year, "Cinemansanas" dares artists to defy convention and create a short film using Apple devices. The competition calls for short film entries along the theme "Designing for a Bold New World." Entries may be executed in any form - documentary, narrative fiction, and the like - as long as they are original, and shot and edited using Apple devices.

The contest has two main categories. The Student Category is open to all officially-enrolled High School and College students, while the Professional Category is for professional local residents. All finalists in the Student and Professional categories qualify to win the People's Choice Award.

Power Mac Center aims to honor the brightest and best local talents in contemporary creativity further by participating at the Adobo Design Awards Asia (ADAA) Open/Theme category: Digital Short Film. Student entries are automatically eligible to win the much coveted ADAA recognition (Student category) while professionals will have to pay a nominal fee of P500 for their category (plus 12% VAT).

"Power Mac Center challenges everyone to reconnect with their inner artist," says Joey Alvarez, Marketing Director of Power Mac Center. "We need a new breed of storytellers now and with the amazing things you can do on the iPad and iPhone, the only limit is your creativity."

The Student Category winner gets P30,000 worth of Power Mac Center gift cards, while the Professional Category winner will takes home Php50,000 worth of Power Mac Center gift cards. The runners-up in both categories get Power Mac Center gift cards and products as well. Meanwhile, special prizes await winners of the Adobo Design Award for Digital Short, Student and Professional categories, and the People's Choice Award.

The deadline for submission of entries is on March 20, 2016. Registration form and full contest mechanics is available at www.powermaccenter.com.

As in the previous year, Pixelworx "Cinemansanas" features a series of workshops led by brand ambassadors, as well as live demo sessions in select Power Mac Center stores.This year's workshops showcase some of the country's premier figures in the film industry - Erik Matti for Direction, Yam Laranas for Cinematography, Ricky Lee for Scriptwriting, and Mario Cornejo and Monster Jimenez for Film Production.

Apart from the workshops, also scheduled are in-store activities featuring live demonstrations of apps used for filmmaking. Topics include Digital Filmmaking with iMovie, Musical Scoring with GarageBand, and Final Cut Pro X for Mac OS. Apple devices can be used as instruments in crafting in any chosen medium, particularly in creating film masterpieces.

Interested participants may check the Power Mac Center social media accounts for the online registration announcement. For more information, interested parties may visit any Power Mac Center branch, or go to www.powermaccenter.com, or call 855-8888. (FREEMAN)