TFC, Western Union bring together flagship offerings

CEBU, Philippines - The ABS-CBN Global Group and Western Union recently entered into an agreement that brings together their core services to reach more Filipinos worldwide.

Representing the industry movers during the formal MOA signing ceremony held last May were ABS-CBN Asia Pacific Managing Director Ailene Averion, Regional Finance Officer Lawrence Reyes, and Western Union Senior Vice President for Southeast Asia and Oceania Patricia Riingen.

Western Union, will provide senders a free, 30-day TFC.tv Lite package for every valid transaction. TFC.tv is the online platform of ABS-CBN

Global’s flagship service, TFC, which provides access to ABS-CBN programs and other content to viewers outside the Philippines.

Customers who make valid transactions using wu.com; Western Union or Vigo (Canada only); agent retail locations in the US, Canada, as well as selected countries in the Middle East, Oceania, Central and South America, Europe, Asia and Africa, can redeem up to three times within the promo period.

Riingen said that given the two industry giants’ vision and mission, the tie-up made perfect sense.

“We were really interested in the collaboration with TFC because we can potentially leverage our combined strengths. We’re both in the business of connecting migrant workers and Filipinos who live and work abroad and to their families as well as to the Philippines.”

Riingen adds that TFC and Western Union’s goals run parallel. “Our thrust is to be able to provide a means for consumers to send their money reliably and conveniently and to connect them with their families. It’s the same principle that TFC has. It’s to connect Filipinos abroad with the Filipino culture here,” she added.

With the TFC.tv Lite Package, qualified senders can get updates from news programs as well as entertainment from ABS-CBN’s top-raters, from drama to the comedy genre. It also includes a livestream of ANC and a seven-day archive of ABS-CBN shows.

On top of these programs, qualified senders can also enjoy award-winning Kapamilya actor and current Western Union brand ambassador John Lloyd Cruz’s selected iconic films. These include: “A Very Special Love,” “Dubai,” “It Takes a Man and a Woman,” “Unofficially Yours,” “You Changed My Life,” “24/7 in Love,” “My Amnesia Girl,” “One More Chance,” “Now That I Have You,” and “The Trial.”  (FREEMAN)