Care for a hug?

CEBU, Philippines - Research has shown that hugging is a very powerful therapeutic gesture capable of treating health and emotional problems. Records of personal experiences also prove that hugging is truly effective at healing sickness, depression and stress. Famous family therapist Virginia Satir insists that four hugs support survival, eight hugs for maintenance, and twelve hugs for growth.

Sharing the same belief, Psalmstre declared April 15 to May 31 as “Free-Hug Season.” The leading skincare company, through its celebrity endorsers, will give free hugs to its patrons. New Placenta endorsers namely PBB alumnus Ejay Falcon, Mr. Puerto Rico International 2015 Fernando Alvarez,  Dolce Amore’s Laurence Mossman, and Miss Earth-Air 2012 Stephany Stefanowitz will be giving free hugs to patrons of New Placenta for Men and Women as their way of saying thanks.

The celebrity endorsers will be on a 47-day meet-and-greet promo tour in selected supermarkets, groceries, and drugstores in Metro Manila and nearby Luzon areas. The activity includes autograph-signing, picture-taking, and free-hugging sessions.

Psalmstre chief executive officer Jim Acosta also hinted that his company will be bringing their endorsers in the provinces, specifically Cebu, to spearhead the same project. Fernando’s video-greeting to Cebuano fans saying “See you soon!” recently circulates on social media, an indication that the Puerto Rican is looking forward to return to the Queen City of the South, the city that gave him his best experience so far as a participant during this year’s grand Sinulog float parade. —  (FREEMAN)