Pharell Williams collaborates with denim brand

CEBU, Philippines - Men who take their denim seriously will find the latest collection of Dutch brand G-Star Raw fit for their dynamic lifestyle. Curated by international singer-songwriter, record producer and fashion designer Pharell Williams, the “Raw for the Oceans” collection features G-Star’s signature classic yet edgy styles infused with eco-friendly innovation.

In partnership with Bionic Yarn, an eco-textile brand, “Raw for the Oceans” also collaborated with The Vortex Project (an international collective of artists, designers and architects actively working with plastic debris) and Parley for the Oceans (a hub where creators, thinkers and leaders collaborate to raise awareness on environment preservation) to create the line.

The collection, comprising of jeans, T-shirts, sweats, jackets and caps, is made of constructed thread fibers derived from recycled plastic bottles. For the “Raw for the Oceans” project, 10 tons ofplastic retrieved from the waters were given a new life as a stylish ensemble.

Hitting the Philippine shores, G-Star’s “Raw for the Oceans” collection can be found at the G-Star Flagship Store in Bonifacio High Street Taguig.

Established in 1989, G-Star Raw is an urban clothing company that specializes in denim clothing. Staying true to its philosophy, “Just the Product,” G-Star’s single-minded approach has led to many denim firsts such as the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of distinctive denim silhouette through the adoption of architectural and 3-D thinking into denim construction.

In Cebu, G-Star Raw products are available in GENERAL located at the second level of Ayala Center Cebu’s Expansion Wing. G-Star Raw is exclusively distributed by Primer Group of Companies whose 29 years of experience has made them one of the most formidable retail players in Asia today handling more than 130 premium brands, with over 300 stores in eight Asian countries. Check out G-Star Raw’s complete line at www.g-star.com. (PR) (FREEMAN)