DTI to open Cebu’s first Go Lokal store in Ayala

CEBU, Philippines — The Department of Trade and Industry (DTI-7) announced the opening of its first ‘Go Lokal’ store in Cebu located in Ayala Center Cebu.

DTI-7 regional director Asteria Caberte said her office is finalizing its pre-opening preparations for the first ‘Go Lokal’ store to be opened in Cebu.

Go Lokal! is a retail concept store showcasing quality and innovative Philippine products crafted, designed, and produced by the country's micro, small, and medium enterprises (MSMEs).

DTI secretary Ramon Lopez announced earlier that at least six shopping malls and department store operators in the country committed to allocate a portion of their respective stores for modern, fashionable but locally made products.

"This is not just another souvenir-type kind of displays," said Lopez explaining that DTI's Go Lokal initiative is meant to bring world-class, high-end products made by Pinoys to the mainstream consumer base.

In Cebu for instance, Cebuano-made products that made it into the high end international market are examples of products that will be made available in Go Lokal stores.

Caberte has yet to announce the identity of the local brand that will be displaying in the Go Lokal - Ayala Center Cebu store.

DTI serves as matchmaker between the mall or department store operators to get the right concessions in the Go Lokal.

A 70 square-meter space within the mall or department store is an ideal size for a typical Go Lokal store. Homegrown tenants recommended by DTI can display their products on the store free-of-charge.

Based on DTI's concept, the Go Local stores will not sell the usual home souvenir items, products one can find anywhere, cheap regional products and average quality souvenir.  (FREEMAN)