CEBU, Philippines - Cebu-based residential developer, Primary Homes Inc., jumpstarts its goal to provide at least 1,000 house and lot units in the next three years with its entry to Dumaguete City this year.
"Dumaguete City, famous for being a university and tourist town, is the next destination where PrimaryHomes will make its mark of offering a house and lot development that caters to young and growing families through its range of starter homes, townhouses, and single-detached housing units," said Ramero Espina, PHI Vice President for Sales and Marketing.
The company is allocating P300 million for the development of 12-hectare property located in the Municipality of Bacong, that will provide about 500 house and lot packages.
Dumaguete is one of the major destination targets of PHI in its P6 billion capital expenditure allocated for Visayas expansion in the next three years, Espina said.
This flagship project in Dumaguete City is set to be launched in the third quarter of this year.
In the tourist haven of Bohol, the company has already developed three projects and has two additional projects in the pipeline.
“We’ve always been branded as a quality developer. But, we are also known to make these developments within financial reach to most Filipino families," Espina added.
He said flexible financing and friendly rates offered by PHI translate to affordable homes.
Depending on the financing, some units can have monthly investments for as low as P5,000 per month.
Early this week, PrimaryHomes opened its expanded sales office at SM City Cebu to better serve its burgeoning client base and showcase its growing residential inventors.
Espina noted that the sales office expansion was a necessity to create a better service experience for our customers brought about by “our unprecedented growth in the industry which has put us at the forefront of the region’s booming real estate.”
According to Espina, although the company is doing aggressive regional expansion, it also has several residential projects on the pipeline for Cebu.
"PrimaryHomes will be introducing a line up of new projects in 2017 offering homes for life’s unique stages — condominium options for budding investors, home options for starting and growing families, and practical residential living for retirees," added Espina.
PrimaryHomes’ 25 years of experience has produced over 40 developments in Cebu and the neighboring provinces. The coming year will definitely be an exciting one for the company given all these exciting plans ahead; the company continues its commitment of being a reliable partner in real estate to Filipinos. (FREEMAN)