Ayala brands and affiliates convene for all-in-one fair

CEBU, Philippines - Around 20 companies and brands owned and affiliated with the Ayala Group are pooling their efforts to take advantage of the high purchasing power levels of Cebu’s consumer market.

Working under the umbrella of Ayala Business Club of Cebu Inc. (ABCCI), the group is set to hold its second Ayala Lifestyle Fair, a three-day event that will offer exclusive perks for customers from different companies affiliated with the Ayala Group.

This all-in-one event dubbed "Celebrating Life’s Treasures" provides Cebuano consumers a one-stop-shop or make purchase deals with real estate products, car, book a travel plan, avail of unshared telecommunication packages, accommodation facilities' discounts, personalized financial consultations,  among others.

ABCCI members will be participating in the fair, bringing with them unique-for-event perks, discounts and packages, that consumers can not avail of outside, said ABCCI president Cleofe Albiso.

Although the event is considered to fall into the members' CSR (corporate responsibility) category due to non-profit-centric offers, Albiso said this is a good venue for Cebuanos to make good deals with their preferred brands, or  service providers.

Participating companies include Ayala Center Cebu, Ayala Land Premier Inc., Alveo Land, Avida, Amaia, Globe Telecom, Cebu City Marriott Hotel, Isuzu Cebu Inc.,  Honda Cars Cebu, Bank of the Philippine Islands, and Volkswagen Cebu.

Attractive payment schemes and exclusive treats are up for grabs for Ayala's real estate and automotive brands. Globe Telecom, on the other hand, will be offering cheaper postpaid plans during the three-day event, while Cebu City Marriott Hotel has slashed room and buffet rates in celebration of the Lifestyle Fair. BPI, Ayala's real financial arm is also offering low interest rates and flexible payment terms, among others. (FREEMAN)