Using your Facebook wisely
Facebook may be one of the most wonderful inventions ever done in the internet age, if not the most useful. While we can live without Facebook, it’s hard to imagine what the world looks like if all of a sudden Facebook would be removed from our everyday lives. Thus, says my kid, “A day without Facebook is like you lost one day of your waking life.” Hmmmm… But I disagree.
But what is it that we’re doing on Facebook aside stalking our friends and their friends? I can only speak from my end but I think pretty much that I see now in my newsfeeds are mostly selfies. Not that I loathe it, it’s just that useful information is buried by the amount of selfies that litter in my newsfeed that I have to unfollow or unfriend many of them. Selfies do not offer any bit of an insight to me much less offer new or interesting story about the person. Thing is, selfies do not change the way you look no matter how many times you do it in a day. Maybe people should limit the amount of selfies they put on their Facebook. For those who are unaware, this bad habit could alienate you from your friends says a study published in Time Magazine.
“Increased frequency of sharing photographs of the self, regardless of the type of target sharing the photographs, is related to a decrease in intimacy,” concludes the joint study conducted by the University of Birmingham, the University of Edinburgh, and Heriot-Watt University. In addition, the study furthers, “people who constantly share photos of themselves generally tend to have more shallow personal relationships.”
Ranting is another annoying post that I get on my Facebook especially if these rants are about people that I don’t know. I do understand that we get angry sometimes at our boss, or a friend or a relative perhaps, but I do not think that Facebook is the proper venue to vent out your disgust.
Your friends may empathize with you, and the most they could give you is a thumbs up or some easy words like “chillax,” “kalma lang bai”, “ang heart mo inday.” and we can’t even tell if they are sincerely said. I find rants, especially personal ones, as negative and mean because I only get to hear only one side of the story. It’s also unhelpful to readers especially those who need a break from a long and gruelling work. Rants only add up to the stresses of others for users who do not want to read negative posts.
But what most people don’t realize is the power of Facebook. We have seen its power in mobilizing people to collective action, in putting to public scrutiny offending politicians, to shaping opinions on crucial issues. And this power can be honed too in business not only in blasting information to our markets, but to also help us get closer to them by conversing with them in our company pages on Facebook.
Facebook creates opportunities for people who are just starting out with business. As a matter of fact, I’ve seen people transform from Facebook wasters to successful entrepreneurs. But to do business on Facebook is not as easy as posting your products or creating pages. There are ways to do it properly and effectively.
I am one of those who benefit from Facebook. More than eighty percent of my clients are from Facebook. I would like to share some of my experiences in Facebook and the methods I use in offering products and services. I would like to share them soon in my column.
But if you want to attend an orientation and free training on Facebook marketing, shoot me an email with your mobile number so I can accommodate you properly.
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