Manila, Philippines - Beer market leader San Miguel Brewery Inc. (SMB) made the country proud again this year as nine San Miguel Beer brands won various awards in the prestigious Monde Selection, the foremost barometer of quality in the beverage industry worldwide.
SMB brewing technical group manager Rebecca S. Flores will formally receive six gold medals, three silver medals, plus one International High Quality Trophy for SMB in a ceremony at Athens, Greece later this month.
Cerveza Negra, a dark and full-bodied lager and one of the three brands under the San Miguel Lifestyle Brews portfolio, emerged as SMB’s biggest winner this year, romping off anew with an International High Quality Trophy after winning the same trophy in 2009. The International High Quality Trophy is given to brands that won a gold medal for three consecutive years.
San Miguel Premium All-Malt Beer and San Miguel Super Dry, the two other lifestyle brands of San Miguel, both bagged a gold medal.
Newly-introduced San Miguel Flavored Beer, which comes in lemon and apple variants, also gained the nod of the international panel. The apple-flavored beer received a gold medal while the lemon-flavored beer won a silver.
“When we submitted our entries for this year’s Monde, we felt that we needed to include our flavored beers although both are relatively new in the domestic market.We were confident the international jury will easily notice these two beer variants. True enough, they did, to the extent of giving us a gold medal for the apple-flavored beer and a silver medal for the lemon-flavored beer,” Flores said.
Launched only in 2011, both variants continue to register strong sales volumes in the domestic market.
Other gold awardees from SMB in this year’s Monde Selection are the seasonal San Miguel Oktoberfest Pale Pilsen Beer and the country’s No. 1 extra strong beer, Red Horse Beer. Consistent Monde winner San Miguel Pale Pilsen won a silver together with San Mig Light, the leading low-calorie beer in the Philippines.
Annually, San Miguel Beer brands are awarded by the organizing committee of the Monde Selection International Quality Institute, another solid proof that Filipino products are at par with the world’s best beverages.