Splash posts strong domestic sales

MANILA, Philippines — Splash Corp. reported strong revenue growth from Philippine operations in the first semester of the year, with sales of its personal care products growing seven percent.

Splash president and chief operating officer Vicci Tomas said the company continued to outpace the industry as a whole or a growth of almost four times faster. The personal care product industry grew two percent during the period.

 “The strong Philippine performance of our two major product families validates the strategies we have put in place for Splash: focus on innovation, research and development; aggressive marketing from our deep understanding of the Philippine consumer; and efficient backroom processes like manufacturing and distribution,” Tomas said.

Growth drivers in the personal care line were new products in the Philippine market that gained quick acceptance from consumers such as Maxi-Peel Zero, an exfoliant that uniquely removes dead skin cells without causing redness or peeling.

Other new products that quickly captured market share and contributed to the strong revenue growth were Flawlessly U Kojic-Gluta Soap, and Vitress Hair Freshener, the first ever hair freshener product in the Philippine market. Other Splash flagship personal care products like SkinWhite skin whitening lotions and soaps, and Kolours hair coloring also performed well.

For food, domestic growth came from the introduction of new product lines like Gourmet Patis, Barrio Fiesta Sweet Chili Bagoong, and Spicy Gata with Garlic Bits. The growth in food sales in the international market resulted from Splash’s regaining its strong foothold in the US.

On the other hand, the revenue growth in the Philippines was tempered by the decline in revenue from direct sales, after Splash changed its business model early this year.

But the transformation of the business model has resulted in wider coverage and lower costs for Splash’s direct sales business.