Ford Phl sales nearly double in April

MANILA, Philippines - Ford Philippines posted record monthly sales in April on strong demand for its SUVs and pickup trucks.

The local unit of American automaker Ford Motor Co. said yesterday vehicle sales last month soared 93 percent year-on-year to 3,152 units.

The firm said April’s record performance helped Ford Philippines remain one of the fastest growing automotive brands in the Philippines this year.

“Our full lineup of global Ford vehicles continues to be very well received by customers, helping our brand continue to gain momentum and even more appeal. Whether it’s one of the 13 variants of the Ranger, or one of our segment-defining SUVs, we’re connecting with the diverse lifestyles and work requirements of Filipinos across the country,” Ford Philippines managing director Lance Mosley said.

Ford’s all-time record month was fueled primarily by the all-new Everest which delivered retail sales of 1,308 units.

The company said the Everest has enjoyed immense popularity since being launched and remains Ford’s best-selling nameplate this year with year-to-date sales reaching 4,838 units.

“The all-new Everest raises the bar for mid-sized SUVs with its striking design, outstanding capability, and advanced connectivity and driver assistance technologies that make it one of the smartest vehicles in its segment,” the firm said.

The Ford EcoSport also continued its momentum in April with retail sales rising 25 percent year-on-year to 837 units and year-to-date sales of 2,667 units.

The Ranger pickup truck contributed 786 units in the company’s sales last month while the premium Explorer SUV added 80 units.

Ford recently expanded its SUV lineup with the introduction of the EcoSport Black Edition and Everest Titanium 2.2L 4x2 with Premium Package, which are both available at Ford dealerships nationwide.

“We expect these new variants of the EcoSport and the Everest to give our overall sales another boost, and allow us to offer even more power of choice to Filipino customers,” Mosley said.