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CebuPac rebrands Tigerair to Cebgo

MANILA, Philippines - Cebu Air Inc. (Cebu Pacific) has rebranded wholly-owned subsidiary Tiger Airways Philippines as Cebgo over a year after it was acquired by the listed low cost carrier.

Cebgo president and chief executive officer Michael Ivan Shau said the logo of the rebranded airline utilizes the Cebu Pacific colors to further reflect the airline’s relationship with its parent company.

“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further. Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests,” Shau said.

Cebgo crew has started conducting Fun Games onboard to unify the Cebu Pacific group flight experience this month. Flight and ground crew would don Cebgo uniforms in a few months’ time.

Cebgo would continue to operate flights at the Ninoy Aquino International Airport terminal 4 (NAIA-4) and Clark International Airport in Pampanga.

The low cost carrier flies to 16 destinations including Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban, Tagbilaran, and Hong Kong.

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Cebgo carried 1.3 million domestic passengers last year, 34 percent higher compared to 970,000 passengers in 2013. Both Cebu Pacific and Tigerair Philippines flew 16.87 million passengers last year or 17.5 percent higher compared to 14.35 million in 2013.

Cebu Pacific spent $15 million to acquire 100 percent of Tigerair Philippines including the 40-percent stake of Tiger Airways Holdings Limited of Singapore in March last year. It spent $7 million to acquire the 40-percent share of Tiger Airways Singapore Pte Ltd and $8 million for the 60 percent owned by Filipino businessmen in Tigerair Philippines.

Since acquisition of Cebgo last year, Cebu Pacific managed to quickly turn around its wholly owned subsidiary by narrowing its financial losses and launching 10 new routes.

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