MANILA, Philippines - Flag carrier Philippines Airlines, a unit of diversified conglomerate San Miguel Corp., has combined a previous marketing strategy for regional and domestic destinations to revive its “Fly All You Can” promo.
In a statement, PAL said the latest promo offers unlimited flights to 11 regional and two domestic destinations for as low as $318 in economy and $1,318 business class to passengers buying the “Fly All You Can” pass from July 6 to 13.
The buyers could fly as many times as they want to Cebu and Davao, or from Manila to – Hong Kong, Macau, Taipei, Singapore, Bangkok, Saigon, Jakarta, Beijing, Shanghai, Bali, and Xiamen as well as the Singapore-Jakarta route.
Under the promo, PAL said the Fly All You Can pass must be converted into any number of tickets to any of the designated destinations within one month after purchase of the pass.
Likewise, travelers could visit the same city more than once and unlimited transfers in Manila are also permitted.
PAL clarified that the tickets availed through the “Fly All You Can” pass should be used within eight weeks from date of first travel or on/before Dec. 10 this year.
It added that rerouting and refunds are allowed under certain conditions.
The airline reiterated that tickets issued under the “Fly All You Can” pass do not include government taxes, fees and surcharges.
Taxes vary according to destination wherein the total additional charge for flights to Cebu on top of $318 is P913 while for flights to Davao is P1,137.
Holders of Fly All You Can passes could also avail of special fares to Australia, Japan and India wherein round-trip fares for both on economy and business class are reduced by as much as $100 on flights to Sydney, Melbourne, Tokyo, Nagoya, Fukuoka, Osaka, and New Delhi.
In July last year, PAL launched the “Fly Asia Pass” promo that allowed travelers to fly as much as they can in the key cities in Asia for only $270. One can travel from Manila, Cebu and Davao to Bangkok, Beijing, Hong Kong, Jakarta, Macau, Saigon, Shanghai, Singapore, and Taipei.
Due to the success of the promo, PAL also unveiled its “Fly PINAS” promo in August last year that allowed ticket buyers unlimited travel to 20 domestic points between Aug. 8 and Nov. 15 at a discounted price of P7,070 for the Fiesta (economy) class and P37,070 for the Mabuhay (business) class.
“Fly PINAS” pass holders were allowed to 20 domestic points in the PAL network, including Bacolod, Butuan, Cagayan de Oro, Cebu, Cotabato, Davao, Dipolog, Dumaguete, General Santos, Iloilo, Kalibo, Laoag, Legazpi, Manila, Ozamiz, Puerto Princesa, Roxas, Tacloban, Tagbilaran, and Zamboanga.
PAL is set to get P17 billion in fresh funds from its controlling shareholders in line with plans to expand operations and return to profitability. Its parent firm – PAL Holdings Inc. – approved a hike in its authorized capital to P23 billion from P20 billion.
SMC through San Miguel Equity Investments Inc. control about 49 percent of Trustmark Holdings. Trustmark and affiliate Zuma Holdings own PAL Holdings and sister airline AirPhil Express.
SMC president Ramon Ang earlier announced that the flag carrier would pursue a $1-billion expansion program that would involve the acquisition of as much as a hundred new planes.