Winners of Stella Artois Masters Philippines set to conquer Regional Draught Masters in Malaysia
MANILA, Philippines – As enjoyable as it is to drink a bottle of ice cold beer straight from the bottle, beer enthusiasts are now turning their attention to the idea of perfectly and properly poured beer. Last Feb. 25, Stella Artois introduce the Stella Draught Masters — a competition of both expert bartenders and Stella Artois fans to try their hand at Stella Artois’ time-honored nine-step pouring ritual.
“This is a time-honored ritual that hopes to give Stella Artois fans around the world the same experience they would get if they enjoyed a pint in Belgium. Backed by hundreds of years of brewing experience, there’s only one way to pour a Chalice of Stella Artois,” explains Raj Sadwhani, president and CEO of Booze Online Inc., Stella Artois’ official and exclusive distributor.
This nine-step pouring method has been perfected by Raniel Dy, from Draft The Fort; Eduardo Mayani II, of Draft Alabang; and Jordan Bernarte, from Draft Greenbelt — winners of the pioneer Stella Draught Masters Philippines held early this year, who will now be flying to Malaysia for the International Draught Masters. The team will represent the country in June 2016. To make the event more fun, attendees of the party were given a chance to test the skills of the local Draught Masters by taking part in the “9-Step ritual.”
“This is our way of searching and honoring the perfect craftsmanship among men and women who are very talented in giving a perfect twist to the traditional way of serving our beers and we are honored to have the opportunity to introduce the importance of this pouring ritual here,” shares Philip Tan, area manager, Anheuser-Busch InBev, the company behind the global beer brand Stella Artois..
It’s a tradition that highlights the skill and craftmanship of the masters, and reinforces the brand’s efforts to give everyone a chance to experience the heritage behind each bottle of Stella Artois.
For more information, visit www.stellaartois.com.
