Taiwanese pop-up store with 15 quirky brands makes its first stop in Philippines

MANILA, Philippines – The young and vibrant Filipino market has been attracting foreign investors in the country.

The latest to dip into the ever-expanding Filipino market is Taiwan. On Tuesday, May 24, Taiwan’s Commerce Development Research Institute (CDRI) flew in 15 of the most popular Taiwanese brands to the Philippines to develop their trade and business relations with the Philippine market.

Starting May 23 to 29, Filipino shoppers will be able to check out the products through a curated exhibition at the Glorietta Mall dubbed as "Wow! Taiwan Selects Pop-up Store."

The Philippines is the store’s first stop in the Association of Southeast Asian Nations (ASEAN) this year. Next stops will include Indonesia and Vietnam.

The store is set in an energetic atmosphere accompanied with bright lights and lively sound system to fit the taste of the millenials. As explained by Josh Kang, director of Wow! Taiwan Select’s Department of Global Marketing and Consulting Division of Marketing Research, the concept is patterned after the young Philippine market.

From delicacies, cosmetics, fashion, technology and modern household goods – below are some of the products you can check out and sample at the pop up store.

Dr. Morita, a facial mask brand, has sold 30 million pieces worldwide.

Dr. Morita is available at "Wow! Taiwan Selects Pop-up Store."

Naruko makes natural skincare products. They are known for their eco-friendly products that are fit for all skin types.

Naruko is available at "Wow! Taiwan Selects Pop-up Store."

Hydron, the top Taiwanese contact lens brand has more than 100 colors of contact lenses to make you standout.

Hydron is available at "Wow! Taiwan Selects Pop-up Store."

City Color is a brand known for its affordable fashion cosmetic products - high quality products without the high prices.

Hydron is available at "Wow! Taiwan Selects Pop-up Store."

Taiwan Beer is an authentic Taiwanese beer in classic and fruit flavors.

Taiwan beer is available at "Wow! Taiwan Selects Pop-up Store."

Royal Family is a brand famous for its Japanese-style rice cake.

Royal Family is available at "Wow! Taiwan Selects Pop-up Store."

Yon Ho is a soy milk brand founded in 1950s. Taking soybean as the core of the business, it remains popular internationally until today.

Yon ho is available at "Wow! Taiwan Selects Pop-up Store."

As for lifestyle, the pop-up store introduced Filipino consumers to Sakura, one of the best brands in integrated kitchenware; KTV-Brio, the smart mobile product manufacturer; O’Ringo, a well-known handmade leather shoe brand in Taiwan; and Kimo Footwear, which adopts German design to Asian needs to design comfortable shoes.