NBA, ABS-CBN launch NBA Digital

MANILA, Philippines - The NBA and ABS-CBN recently forged a partnership to operate the NBA.com/Philippines, the NBA’s official digital destination in the country, further strengthening the league’s affinity with the basketball-loving Filipinos.

The online site, hosted on the ABS-CBN Sports portal (sports.abs-cbn.com/nba), will provide Filipino fans, widely considered as one of the biggest followers of the world’s premier cage league, access to daily video highlights, game recaps, scores and stats. The mobile optimized digital destination will also provide localized content, including analysis by local celebrities and sports personalities as well as special features focusing on the NBA’s influence on the Philippines’ lifestyle and culture.

“ABS-CBN Corp. is the ideal partner to help grow our digital presence in the Philippines,” said NBA Philippines managing director Carlo Singson. “NBA.com/Philippines reflects our commitment to engaging our passionate fanbase through digital and mobile with relevant stories and localized content, ensuring that fans across the country will stay up-to-date on the NBA.”

For their part, ABS-CBN chief digital officer Donald Lim said the partnership further deepens the relationship between the two organizations in the promotion of the NBA brand.

“Filipinos are avid followers of the NBA and we believe that the newly designed digital destination will bring the best of the league to our kapamilyas in the Philippines,” said Lim.