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Reinventing ‘cool’

Summer is all about colors. While fashion capitals are just about to welcome the season of sun, Manila is about to reach summer’s peak and the tropical islands have been celebrating a cornucopia of bright ideas.

Sizzling under the heat, Rustan’s presents its über trendsetting 2017 campaign with forward fashion all set to take you to any destination. Inspired by luxurious vacation settings in South America, the contemporary looks showcase an easy and relaxed stylish lifestyle for both men and women. Refreshing on-the-radar picks transcend from the trendsetting designer runways to our everyday summer wardrobe.

This season, Rustan’s makes a statement by reinventing the concept of cool. With its current flavor of style offerings, summer is showcasing a palette of colors. Bold and neons are like rays of sunshine that add life to everyday wear. Store the neutrals and plains; this is the time to shine. For the less brave, subdued tones such as pastels and desaturated hues are must-haves. These summery flavors favor chic yet subtle style impressions in a variety of prints.



The look of the moment comes in a bouquet of sweet florals, lush botanicals, sporty stripes, preppy checks and distinct print symbols, fruits, paisley and the likes. Whether single, mixing or mismatching prints, celebrate your fashion because this age of nowness has no rules. Be more adventurous in dressing by adding up accessories, bags and shoes to complement your color statement.

Rustan’s “summer-izes” your wardrobe for the season with an unlimited color wheel showcase of style. Each piece touches your favorite hue in modern mix-matching staples you will surely love. Have fun this summer by brightening up your wardrobe every day. A wide range of summery Pantones upgrade the season from the classic basic neutrals. After all, it’s time to celebrate and breathe into fashion today by adding more color into your life.

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Photography by Paolo Pineda • Fashion styling by Luis Espiritu Jr. • Makeup by Anton Patdu • Assistant makeup artist Boggy Diaz • Hairstyling by Jan Endrosolan • Associate stylists Bang Martinez, Rudolph Leonor and Tara Subaldo • Models: Theo and Cassie (Elite), Alejandro (Reign) and Paula (RECO) • Clothes by Rustan’s available at Rustan’s Makati, Shangri-La, Gateway, Alabang and Cebu.

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