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Cool Charm

Color is an integral part of fashion. It sets the look, mood and defines a perspective of personal dressing. From modern neutrals, bold brights and solids, pastels, saturated and deep tones, there is definitely one tone for every person. Fashioning hues is based on trends that set a forecast palette or Pantone season after season. The importance of color creates an impact in one’s life and goes beyond one’s day-to-day wardrobe.

In the Philippines, Charming Charlie adds color to the local fashion landscape. Founded by Charlie Chanaratsopon in 2004, the distinct brand presents colors to watch through a variety of chic merchandise every month of the season. Focusing on detailed style, it has a wide assortment of products such as bags, accessories (necklace, rings, earrings, cuffs, bangles and chokers), sunglasses, scarves, etc. to update your everyday wear. The brand is your on-the-radar guide on the must-have colors and boasts of high-quality products that are easily accessible and practically priced. You won’t break the bank to be on trend; Charming Charlie has every style detail that will keep you up-to-date.

This summer, the latest collection spotlights on dreamy pastels. A major hue for this season’s style essential is mint.

As one of this season’s colors, mint is bringing freshness through a variety of accessories, bags and jewelry. The color palette covers the best shades of spearmint, pretty crisp combinations of blue and green, soft washes of pistachio, sea-foam green and earthy mint leaf and striking shades of aqua and turquoise to make your distinct summer style complete.



Charming Charlie offers an extensive range of colors every month to cater to every look of the moment that will never get you out of style. Shopping is made easy, whether one’s having a basic neutral hue or adding one color to another. The brand is a reliable style add-on that flatters one’s personal fashion. *

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(Charming Charlie is located at Upper Ground Level, Central Square, 5th Avenue corner 30th Street, Bonifacio Global City, Taguig and Ground Floor, Glorietta 1, East Ayala Center, Makati City.)

Photography by Mau Aguasin • Creative direction and styling by Luis Espiritu Jr. • Makeup by Baba Parma • Hairstyling by Ronnie Tumamak • Associate stylist: Rudolph Leonor • Model: Jasmine MaIErhofer (Mercator) • All accessories by Charming Charlie • Clothes by Seek the Uniq • Shot on location at Marco Polo Ortigas, Manila • Special thanks to Judith Los Baños


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