Bag of Dreams
The bag is one of the most popular accessories in fashion. A decade ago, the industry of style has immortalized designer creations by labeling them as “It” bags. For a certain period, to have one of these designer bags became a status symbol. Later on, the status symbol became a global trendsetting phenomenon.
But like all trends, everything comes to pass and the glamour for the “It” bags has waned and faded. Today, the bag from a passing fancy has transcended into a wardrobe essential. Form and function have become a lifestyle of sort and the focus in this era of “nowness.”
In the Philippines, bag brands are resurfacing and taking to the mainstream a vision of relevance in contemporary times. One of the more popular names in the local scene is Fino Leatherware, which initiates a pioneering direction in redefining the leather bag. After two decades of being on a league of its own in the industry, the bag brand recently launched its year-long campaign series — Fino Now.
Fino Now’s Life+Style series presents a refreshing concept of showcasing the bags’ significance and presence in everyday life. Transcending from trends and forecasts, it has become a classic wardrobe staple that covers all lifestyles.
Recently, Fino Leatherware launched Fino Now at the Sage in Makati Shangri-La. The well-attended event revealed Fino’s first Filipino brand advocates, all fine women — Dyan Castillejo, Serla Russell and Margie Moran Floirendo whose lives and works reflect and embody the essence of the bag in today’s lifestyle.
At the event, three videos were presented to represent the bag and its relevance in three different lives. “Active” with Dyan Castillejo presents the athletic and sporty world. “Flow” with Serla Russel displays passion and the arts. “Advocate” with Margie Moran Floirendo features the advocacy of supporting careers and lives.
The fashion of bags has become more than just a statement of style. Fino Leatherware is creating its own path in redefining the bag and the stuff it’s made of. Each piece is no longer fashioned for the look of style but more on creating a presence in everyday life that’s worthwhile.
That makes Fino the bag of dreams.
